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Wednesday, 31 October 2007

Pepper band bios at a click

Stare at the iconic cover to Sgt Pepper's Lonely Hearts Club Band. Who's that chap up in the corner by Bob Dylan? Why, my foolish fop of a friend, don't you know it's Simon Rodia, the Italian-born artist who built the extraordinary Watts Towers in Los Angeles from pretty much whatever he could lay his hands on?

Thanks to a very smart piece of electronic wizardry and marketing from the
Oxford Dictionary of National Biography you can now click on many of Pepper's legendary crew and find out more.

British pop artist Peter Blake put together the collage from a list of those the fabs held dear and once you see the site you'll see the cover was made for the internet, "These are our heroes find out more," The Beatles seemed to challenge their audience back in the Summer of Love and now you can with ease.

I defy anyone not to get at the very least a few minutes entertainment from the click and go show, which also links to America's national biography
website and I got far longer than that out of it on my fascinating ramble.

Of course, the Pepper sleeve has long been of fascination to Beatle types (including Paul is dead theorists) - which is one of the reasons it's such a success.

The biographies are exhaustive and entertaining and it's a cracking piece of marketing by the Oxford Dictionary Of National Biography.

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